Meeting other business people and talking about business is a fantastic way of learning new ways to do business. Every business is different and all business people have their own ideas. Finding out how people in other industries, other markets or with different products get business helps you to generate new ideas and perhaps adapt other people’s innovations to your own business.
This is the essential reason for networking. The more people you know who know what you do the more recommendations you will get. Successful businesses are built on referrals.
Networking helps you to find people with lots of business experience who are often very willing to share their knowledge with you. Successful business people are usually generous with advice particularly with people open to listening.
Networking is a great way to find the best suppliers and to build value-for-money relationships. Whatever sort of supplier you are looking for, whether it is an accountant, copywriter, recruiter, web designer, or insurance broker you will come across them all in your networks. Finding suppliers that network often provides opportunities for two-way business.
Getting out there and introducing yourself and your business to strangers is the best way to get your message across. At first it can be very hard but practice and familiarity soon makes it second nature. I have seen some people transform from shy beginners to confident crowd-players as their experience builds.
Although we focus on business, networking can also bring you wonderful new friends. It can’t fail to! You share your ideas, your goodwill and your enthusiasm for business with like-minded people. Strong friendships combined with strong business alliances are very powerful forces in building your network.